Am I one of the rare breed of eBay virgins who has resisted the allure of this auction site for over a decade? If so, the clan is one man less as I was deflowered this weekend after years of resistance. I finally succumbed to the charm of eBay as a seller tempted me with a delicious and extremely rare compilation CD (limited to 100 copies) that I had been hunting for a while.
Calling me an eBay virgin is somewhat misleading as I have purchased plenty of items from eBay at a fixed price (using the Buy It Now button). But until now I had not purchased a listing at a bid price and taken part in the auction side of eBay.
This auction took me on the emotional journey that an eBay shopper experiences. I was soon caught up in the ecommerce site that trumps all the other online retailers when it comes to pathological shopping compulsions.
Within 24 hours I had grown from an eBay virgin to serial bidder. Within 24 hours I had won my 3rd auction. And a few days later I joined the army of sellers desperate to make a quick buck by listing some guilty pleasures from my record collection.
As someone who is often regarded as the grumpy old man of site critiques I thought I would be generous and open my 2008 account with a positive review. Some may see it as slightly perverse that I am about to give praise to a company that many regard as having a lackluster attitude to their users experience!
After my graduation from eBay virgin to experienced bidder a co-worker quizzed me as to what I thought of the user experience. He expected me to launch in to a tirade of usability flaws but I had to be honest and respond "I don't know". Perhaps I was overcome by the sudden rush of adrenaline as I joined the bidding war and therefore somewhat blind to the user experience. However, my rule of thumb is that if you can't remember the site experience then either it's not very memorable or it was a fairly good experience. A user remembers experiences that delight or disappoint.
I'll give eBay the benefit of doubt and say it was a fairly OK experience even though this doesn't support the endless threads I read from frustrated eBay users moaning about the experience.
So my praise comes in the humble and faint praise of "I don't know". Maybe I've still got some Christmas spirit left in me after all.
eBay has not been pimped up with web 2.0 controls or communities but not every site needs to match Amazons appetite for innovation. Site improvements are high on eBay's agenda and their conservative design strategy is as valid as Amazon's design strategy. Maybe people should cut eBay some slack.
So I've been happy with my experience and eBay's conservative approach to design improvements. But for those critics who want enhanced feature filtering, are craving for improvements to the search algorithm to address exorbitant shipping costs or feel the site organization is in need of some loving, the good news from eBay is that in 2008 they plan a generous helping of user experience changes.
If you don't think eBay have shown their commitment to users then take a peep at the improvements that evolved http://www.motors.ebay.com/ to http://motors.ebay.com/
And what about http://playground.ebay.com/ .This is a play area where eBay experiments with new features before they are introduced to the site. This shows eBay’s cautious but real intent to improve the user experience.
And don't overlook the latest shop from eBay - eBay express, http://www.express.ebay.co.uk/ which showcases improved ways to search and browse.
I'll leave you to judge eBay but maybe it's not as bad an experience as many think. But for those millions of loyal eBay users who have waited patiently you should be rewarded in 2008.
P.S. Conchango are recruiting! If any of my ramblings interest you and you are passionate about User Experience the we'd like to hear from you. Why not contact me and let's have a chat?
Listening to: Distortion by the Magnetic Fields
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