It’s three years since I last wrote a post
on the importance of a sound ecommerce delivery proposition. In this time we’ve seen a significant
improvement in online delivery propositions; better communication around the
proposition, more choice on when the order can be delivered, better delivery
pricing etc Some retailers have listened
to their customers and responded to their demand for more convenience. Customer
concerns with timings is driven by their increasingly hectic lifestyles – “I
need something in time for the party”, “I’m only at home between 1 & 5 as I
need to pick the kids up at 5:30” …
Many online etailers offer more choice to
meet the demands and growing expectations of online shoppers with delivery
options such as same day, named day, weekend delivery & in store
collection. Despite these improved delivery services, surveys regularly show
that customers still feel that retailers are not delivering on convenience. Not
enough retailers are providing flexible delivery options, and even those that
do could offer more. And in many cases delivery choice is regarded as a premium
service, accompanied by a hefty price tag.
Along comes an ambitious Start-up, Shutl, that could be a game changer in the way
that it offers fast delivery without the price tag. Shutl is
the brainchild of Tom
Allason the founder & former CEO of eCourier.co.uk in 2008. Shutl will
allow online shoppers to receive their orders within 90 minutes of placing the
order as well as 1-hour delivery windows. And the best bit for the customer is
that Shutl says that in many cases the cost
of a Shutl delivery will be similar to cost
of the ecommerce site’s standard delivery.
How does Shutl work?
Shutl acts as the middleman between
retailers and customers, connecting retailers with local courier companies that
collect the order and deliver direct to the customer. The Shutl platform applies a complex proprietary algorithm to determine
the courier and quotes a price to the customer.
When & where does Shutl launch?
Initially this service will be launched in
London only. The plan is to roll out
this service to the rest of the UK by end of 2010.
It launches early 2010 with some smaller
shops, although a larger store has signed up to use this service. The first businesses to trail Shutl include StartLondon, Alexandalexa.com, Georginagoodman, Lily and Lionel, Something
and Zuneta.
Redefining eCommerce
It will be interesting to see which
retailers can support this as this service is limited to retailers that keep
their stock on-site, so more suited to smaller retailers.
Let’s hope Shutl’s vision to ‘redefine
commerce’ is realized. This has the
potential to be a real game-changer.
Keep up with announcements by following @shutl
Could the challenge of buying that last minute present
without paying through the nose for same day delivery soon be a thing of the
past?
I am cautious of the words middle man, but I am curious the see how this will work.
Game changer scenario #8 Postal Ninjas
My first impression is that rather then waiting to get home from work to find a package that has been waiting for me for several hours to be opened, I will be on my commute and ninjas will drive up along side me in a shutl car, jump on my roof and carefully place my package inside for me.
Game Changer # 7 Pardon me sir, your package is showing.
In todays world the building I live in is the address, (for those lucky enough to have them) but with GPS and what not being more and more common, I suppose it is possible to hand deliver packages wherever I happen to be in the day, wether it's in traffic, or the shower, or closing the deal with investors.
(BTW Mr. Kim, I haz ur blk berry, all ur data are belong to me muah ha ha, have a nice flight home)
Game changer #6
Perhaps instead of a small business doing orders themselves they are out sourcing the task to others thus becoming one more step removed from the care they can give. How hard is it to email, or call the post anyway, and what makes Shutl immune to any of the pitfalls that all other business are faced with. Do algorithms deal well with postal workers calling in sick, or having to work over time and miss dinner at home and so on.
Change the game to you're liking, but please don't forget who we serve people. I shall give this a skeptical, proprietary, optimistic thumbs up.
Keep me posted (no blackberries were harmed in the making of this comment, puns void where prohibited)
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