SVT, a Swedish public television
broadcaster has highlighted the often criticized slow iPhone app approval
process with http://dearstevejobs.com -
a web site intended to grab the attention of Apple CEO Steve Jobs and publicise
the time that some apps sit and wait before getting approval to join their
fellow apps in the iPhone app store. This is a clever PR stunt supported by
additional activities such as protesting outside the Apple headquarters dressed
in iPhone costumes. It’s a cute PR stunt, that hopefully is a reflection of the
creativity in the actual iPhone app.
Visit the campaign site > http://dearstevejobs.com
oh snap! http://www.f-i.com strike again.
Posted by: Dan | December 17, 2009 at 09:48 PM