Tesco is engaging their customer through playful design. Playfulness is often overlooked when crafting online experiences but online shoppers looking to purchase a Brabantia Ironing Table Cover from Tesco are being asked to place their purchase in the uncertain outcome of a Lucky Dip. The product page displays the following two designs but the customer is not able to select their preferred design.
When I queried this with Tesco Customer Services I received the following response:
“I was very sorry to hear that you were unable to select the red ornament design of the Brabantia Ironing Table Cover. I can understand that this has been disappointing. I have checked this for you and regrettably this item is supplied in mixed boxes and it is not possible to select which design you would prefer to receive. It will either be the red ornament or titan oval design.”
I therefore had 50/50 odds of receiving my preferred design. I entered in to Tesco's playful spirit and took the gamble, purchasing the item online and arranging to collect in-store.
The final twist came when I collected the Ironing Table Cover, and Tesco upped the element of surprise by giving me this subtle Lime Green Design! Who needs choice?!!