What are businesses doing to improve customer engagement?
cScape teamed up with E-consultancy to undertake the 4th annual Customer Engagement Survey. This is the largest survey of its kind that looks at customer engagement strategies, tactics for improving customer engagement and the challenges they face. This Thursday sees the launch party for the 4th annual Customer Engagement Survey Report and the unveiling of this year’s findings. Post-party the report goes on sale via the Econsultancy web site. This definitive guide to Customer Engagement trends includes expert commentary from industry leaders in the digital space such as Dr Dave Chaffey, Jim Sterne and BJ Fogg.
I was honoured this year to
be invited to contribute, somewhat humbled amongst such impressive
company. My commentary considers how
natural user interfaces offer exciting opportunities for businesses to engage
with their audiences.
Customer Engagement is a critical ingredient in business success so I know for one that I’ll be first in line to read the findings from this survey and the expert insight. For the latest on this survey report follow Richard Sedley, Director of cScape Customer Engagement Unit. When the report is published, tune in to E-consultancy and grab yourself a copy of the report. I look forward to discussing the results from the survey.