SVT, a Swedish public television broadcaster has highlighted the often criticized slow iPhone app approval process with https://dearstevejobs.com - a web site intended to grab the attention of Apple CEO Steve Jobs and publicise the time that some apps sit and wait before getting approval to join their fellow apps in the iPhone app store. This is a clever PR stunt supported by additional activities such as protesting outside the Apple headquarters dressed in iPhone costumes. It’s a cute PR stunt, that hopefully is a reflection of the creativity in the actual iPhone app.
Visit the campaign site > https://dearstevejobs.com
See demo of the SVT Play iPhone application: